Is Sustainable Retail Design Missing the Point?
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| Sainsbury's Millenium Store |
The human factors are important because we had a hypothesis that if you make people feel comfortable in an environment then they will relax and be willing to spend more time within the building. This creates the opportunity for the retailer to be able to make more sales per visit and these additional sales have a dramatic effect on the financial performance of the store, significantly outweighing the additional costs incurred in delivering the performance upgrades.
What factors would influence customer’s perception of comfort?
- Natural lighting
- Provision of views out from the interior to the external environment
- Ventilation system
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| Internal Environment Flooded With Natural Daylight |
This is particularly surprising since the sector has identified for some time that shopping in stores rather than on line is moving closer and closer to a leisure activity, where pleasure, comfort and authenticity are key aspects which increasingly determine where we choose to shop.
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